The Business of Social Media
Course Description
Courses available in Caernarfon or Cardiff, also in Welsh or English.
We are also able to organise a bespoke course for your company at your office, please contact us for more details - shan@cyfle.co.uk.
"This course has improved the spread of my ow
n work on the internet, and has made me understand how to use social media effectively...excellent course" Jac Bond, July 2011 course attendee.
Many businesses are now using social media to create engaging relationships with people and markets, communicate about products, offer special deals, develop customer loyalty and respond to enquiries and conversations about their brand.
- How can you use digital media tools to achieve these business aims?
- How can digital media be used to bring out creativity, tackle problems, enable collaboration, develop audiences and tell stories?
- Which tools are appropriate for your work and what can they do?
- How do you go from registering an account with an online tool to using it well on a real project?
Participants will have an opportunity to explore these questions and gain practical experience on the platforms which have people’s attention.
This course will be delivered in either the Welsh language or English language. Please check dates for details.
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Course Outline
- Definitions and capabilities of digital and social media
- Cultural and business implications and potential with inspirational examples
- Smart use of Facebook: profiles, groups, pages, events, places and a tour of Facebook in a real-world project context
- Twitter as social news and conversation network: accounts, hashtags, mentions, lists, analytics, messaging, URL shorteners, monitoring tools, network development
- YouTube culture and features: as video publishing platform and community
- Flickr as photo publishing platform and free image library - with conditions
- Blogging: the heart of social media. A look at WordPress and the growth of richer forms of online conversation
- RSS, subscription models and search
- How to use LinkedIn to find projects and collaborators
- Social media decision making and planning: what’s appropriate - what about company versus individual voice? Will any given strategy, tool or platform be sustainable in the longer term? When should we embrace existing platforms and communities and when should we roll our own?
- Welsh language and bilingual issues on digital media, an exploration of the main challenges (Welsh language course only)
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Who Should Attend?
Individuals working in marketing, promotion or development of small and large businesses and organisations.
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To book a place or ask a question please contact shan@cyfle.co.uk / 01286 668003
Pay By Invoice
Course Length
2 Days
Course Dates
Courses available in Caernarfon or Cardiff, also in Welsh or English.
Course Cost
£250 + £50 V.A.T.
Tutors
Location
Cyfle Training Centre Cardiff, 33-35 West Bute Street, Cardiff Bay, CF10 5LH
OR
Cyfle Training Centre Caernarfon, Galeri 13, Victoria Dock, Caernarfon, Gwynedd LL55 1SQ
